Steen Greens at IFTEX 2024 – Nairobi, Kenya

Last May, part of the Steen Greens team attended the prestigious IFTF – IFTEX 2024 Trade Fair held in Nairobi, Kenya. This international event, organized by Royal FloraHolland, brought together hundreds of growers, buyers, and floral professionals from all over the world.

It was a key moment to connect with global partners, explore new trends in the ornamental sector, and showcase Steen Greens’ commitment to high-quality greenery

Why Kenya? A global hub for floriculture

Kenya is one of the world’s leading exporters of cut flowers, with a strong presence in the European market and a growing reputation for quality and volume.

Attending IFTEX 2024 was an excellent opportunity to connect with major growers, exporters and buyers, and to better understand the dynamics of a globalized supply chain.

Steen Greens was present to strengthen relationships, explore new markets and position our greenery as a reliable, high-quality European product. Meeting professionals from across continents gave us fresh insight into the needs of floral designers, wholesalers and bouquet makers worldwide.